Comparison · WhatsApp API
Wati vs Gupshup: which one fits your business?
One is a ready-made WhatsApp inbox, the other is a messaging API. Here’s how to choose — and a third option with AI included.
At a glance
| Wati | Gupshup | ChatFlow | |
|---|---|---|---|
| What it is | Ready-made WhatsApp inbox & broadcasts | WhatsApp messaging API (self-serve or enterprise) | Ready-made inbox, CRM, campaigns & AI agent |
| Price | Growth ₹2,999/mo (₹2,199 yearly) | US$0.001 per message + Meta fees (self-serve) | Free plan; paid from ₹999/mo |
| AI agent | Astra AI add-on, priced separately | Via enterprise / your own build | Included on every plan |
| Free plan / trial | 7-day trial | Pay as you go | Free plan + 30-day trial, no card |
| Needs a developer? | No | Usually, for the API | No — live in ~20 minutes |
| Best for | Business teams wanting an established tool | Developers and enterprises | SMBs wanting AI to reply, qualify & book |
Wati figures from wati.io/pricing and Gupshup figures from gupshup.ai (WhatsApp API self-serve pricing), checked 17 Oct 2026. Meta’s WhatsApp fees apply on every platform. ChatFlow prices before 18% GST.
Choose Wati if…
you want an established, ready-made WhatsApp tool for a business team, with broadcasts and chatbot flows, and you are happy to pay for AI agents as an add-on. Wati offers a 7-day trial and monthly or yearly billing.
Choose Gupshup if…
you have developers and want WhatsApp messaging inside your own product or systems, paying per message. Larger features and enterprise pricing are available through Gupshup’s sales team.
Or choose ChatFlow if you want AI included
If you’re a small business that wants AI to do the first reply — answer questions, qualify the lead and book the appointment — ChatFlow does that from ₹999/month, with the AI agent included and a free plan. See our full Wati alternative comparison.
Other options: what a WhatsApp AI agent costs in India
Cheapest monthly plan that includes a WhatsApp AI agent, before 18% GST, from each company's official pricing page.
| Platform | Cheapest plan with AI | Free plan | Free trial | AI agent | Billing |
|---|---|---|---|---|---|
| ChatFlow | ₹999 Solo plan, AI included (500 replies). Unlimited AI from ₹2,999. | Yes — ₹0 forever, with the AI agent (100 replies/mo) | 30 days, every feature, no card | Included on every plan | Monthly |
| AiSensy | ₹2,850 ₹1,500 Basic + ₹1,350 AI Chat Agent add-on (1,000 AI messages) | Yes — inbox only, no broadcasts or AI | Free plan instead | Paid add-on | Monthly |
| Wati | ₹2,999 + add-on Growth plan; Astra AI agents are an add-on priced separately | No (₹999 one-time pay-as-you-go pack) | 7 days | Paid add-on | Monthly (₹2,199 if billed yearly) |
| Interakt | ₹5,499 ₹2,499 Growth + ₹3,000 WhatsApp AI Agents add-on (Growth and above) | No | Yes (length not listed) | Paid add-on | Monthly, quarterly or yearly |
| Gallabox | ₹6,999 Essential plan — AI agents on WhatsApp, 2,000 AI credits | No | Yes (500 AI credits) | Essential plan and above | Quarterly or yearly only (₹20,997 upfront) |
Sources: wati.io/pricing, interakt.shop/pricing, aisensy.com/pricing, gallabox.com/pricing and novynix.com/pricing, checked 17 Oct 2026. WhatsApp (Meta) message charges apply on every platform. To be fair: the others have been around longer, offer AI voice and WhatsApp calling, more ready-made integrations, and suit bigger teams. Prices change, so check before you buy.
More comparisons: Wati alternatives, AiSensy alternatives, Interakt alternatives, best WhatsApp API providers in India.
Frequently asked questions
What is the difference between Wati and Gupshup?
Wati is a ready-to-use WhatsApp tool for businesses: a team inbox, broadcasts and chatbots, sold as monthly plans. Gupshup is primarily a messaging API platform: its self-serve WhatsApp API charges a small fee per message on top of Meta’s fees, and larger features are sold through its enterprise team. Wati suits business teams; Gupshup suits developers and enterprises.
Is Gupshup cheaper than Wati?
For raw messaging, Gupshup’s self-serve API can be cheaper: its pricing page lists a Gupshup fee of US$0.001 per message plus Meta’s fees, with no monthly fee shown. But you get an API, not a ready inbox, so you need a developer or another tool. Wati’s Growth plan is ₹2,999/month (₹2,199 if billed yearly), with AI agents as an add-on.
Is there an alternative to both with AI included?
Yes. ChatFlow by Novynix gives you a team inbox, campaigns and an AI agent that replies, qualifies leads and books appointments, from ₹999/month with the AI included, plus a free plan and a 30-day trial.
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