Templates · WhatsApp Marketing

25 WhatsApp Message Templates That Get Replies

Copy, adapt, and send. Replace the {{placeholders}} with your details.

Good WhatsApp messages are short, human, and have one clear next step. Below are 25 templates across the situations businesses use most. Swap the {{placeholders}} for your own details. On the WhatsApp Business API, promotional and notification templates need Meta approval — keep them clear and accurate to get approved faster.

Welcome & first contact

1. Hi {{name}}! 👋 Thanks for reaching out to {{business}}. How can we help you today — pricing, availability, or something else?

2. Welcome to {{business}}! You can ask us anything here on WhatsApp. To get started, what are you looking for today?

3. Hi {{name}}, great to connect! We usually reply in seconds. Tell us what you need and we’ll take it from there.

Lead qualification

4. Happy to help, {{name}}! Quick question so we point you to the right option — what’s your budget range and timeline?

5. To give you accurate pricing, may I know: how many {{units}} do you need, and by when?

6. Got it 👍 Are you looking for this for yourself or your business? It helps us recommend the best fit.

Appointment & booking

7. Hi {{name}}, we’d love to see you! We have slots on {{day}} at {{time1}} or {{time2}}. Which works better?

8. Your appointment with {{business}} is confirmed for {{date}} at {{time}}. Reply RESCHEDULE if you need to change it.

9. Reminder: you have an appointment tomorrow at {{time}} with {{business}}. See you then! Reply CANCEL if anything changes.

Order & delivery updates

10. Hi {{name}}, your order #{{order}} is confirmed ✅ We’ll let you know as soon as it ships.

11. Good news — order #{{order}} is on its way! Track it here: {{link}}

12. Your order #{{order}} has been delivered. We hope you love it! Reply here if you need anything.

Follow-up & re-engagement

13. Hi {{name}}, just following up on your enquiry about {{product}}. Still interested? Happy to answer any questions.

14. We noticed you didn’t complete your order 🛒 Need any help? We’re right here on WhatsApp.

15. It’s been a while, {{name}}! We have something new we think you’ll like. Want me to share the details?

FAQ & support

16. Our timings are {{hours}}, and we’re located at {{address}}. Anything else I can help with?

17. Great question! Here’s how {{process}} works: {{answer}}. Want me to set it up for you?

18. Sorry to hear that, {{name}}. I’ve noted your issue and a team member will follow up shortly. Anything urgent, reply URGENT.

Promotions (use sparingly)

19. 🎉 {{name}}, this week only: {{offer}} at {{business}}. Reply YES and we’ll reserve it for you.

20. New launch alert 🚀 {{product}} is now available. Want to be among the first to try it?

21. Thanks for being a customer, {{name}}! Here’s {{discount}} off your next order as a thank-you: {{code}}

Re-opening a closed conversation

22. Hi {{name}}, circling back — were you still hoping to {{goal}}? I can help you wrap it up in a couple of minutes.

23. Quick check-in, {{name}}: did you get everything you needed, or shall I help with the next step?

How to get more replies from any template

Personalise with the customer’s name and context.
Keep it to 1–3 short lines with one clear call to action.
Reply instantly — speed is the single biggest driver of replies.
Don’t over-broadcast promotions; it hurts deliverability and trust.

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Frequently asked questions

What is a WhatsApp message template?

A WhatsApp template is a pre-approved message format used on the WhatsApp Business API to start conversations or send notifications outside the 24-hour window — like order updates, reminders, and promotions. Templates must be approved by Meta before use and fall into categories: marketing, utility, and authentication.

Do WhatsApp templates need approval?

Yes. On the WhatsApp Business API, templates are submitted to Meta and must be approved before sending. Keep them clear, non-spammy, and accurate to your category for faster approval. Free-form replies within a 24-hour customer-initiated window do not need template approval.

How do I make my WhatsApp templates get more replies?

Keep them short and human, lead with value, personalise with the customer’s name, include one clear call to action, and reply instantly when they respond. Automation that answers in seconds dramatically increases reply and conversion rates.

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